Choosing the right ad is very important...

• Does the ad you want to use have enough images to be workable?

• Does it contain universal images earth, air, water, fire, color, mythology, religion, etc…

Reference books are a good place to start...

    Advertising:

40's: All American Ads  REF NC 998.5 A1 A135 2001
50's: All American Ads  REF NC 998.5 A1 A155 2001
60's: All American Ads  REF NC 998.5 A1 A65 2002
Encyclopedia of Advertising  REF HF 5803 .A38 2003

    History/Popular Culture:

American Decades   REF E169.12 .A419 1994 10 vols.
The American Destiny  REF E174 .A43 1986 20 vols.
From Elvis to E-mail  Ref. E741 .D5 1999 
St. James Encyclopedia of Popular Culture  REF E169.1 .S764 2000 5 vols.
This Fabulous Century  REF E161 .T55 8 vols.
Twentieth-Century Teen Culture by the Decades HQ799.U65 R65 1999

    Symbolism:

1000 Symbols REF. N7740 .S54 2002
Dictionary of Allusions REF PN 43 .W384 1999
Dictionary of Angels  REF BL477 .D3
Dictionary of Mythology, Folklore and Symbols REF GR35 .J6 3 vols.
Dictionary of Omens and Superstitions  REF BF1775 .D5
Dictionary of Superstitions  REF BF 1775 .D53 1989
Dictionary of Symbolism  REF AZ 108  .B5313 1992
Dictionary of Symbols  REF BF1623 .S9 C513
Dictionary of Symbols REF. GR 931 .C4413 1996
Encyclopedia of Fairies  REF GR549 .B74
Encyclopedia of Sacred Places  REF BL580 .B76 1997
Facts on File Dictionary of Cultural and Historical Allusions  REF AG5 .C7234  2000
Holiday Symbols REF GT3930 .T48 2000
Illustrated Book of Signs and Symbols  REF AZ108 .W37 1996
Man Myth and Magic  REF BF1411 .M25 1983 11 vols.
Mythology: A Visual Encyclopedia REF BL311 .F67 2001
New Book of Goddesses and Heroines  REF BL473 .5 .M66 1997
Sacred Origin of Profound Things  REF BL425 .P36 1996
Symbol Sourcebook  REF AZ 108 .D74 1972
The Woman's Encyclopedia of Myths and Secrets REF BL458 .W34
Who’s Who in Classical Mythology  REF BL715 .G68
World Mythology REF BL311 .W66 1993
 

To search for books...

Library catalog: UNICORN
        Suggested subject terms: advertising; fashion; mythology; popular culture; signs and symbols

Full text books online: eBooks

Online Encyclopedias

To search for journal, magazine and newspaper articles...
Note - Off campus users should access using the A-Z database list

Gale Databases (journal, magazine and newspaper articles)
Academic Search Premier (journal, magazine and newspaper articles)
Sirs Knowledge Source (journal, magazine and newspaper articles)

 

Internet sites...

http://scriptorium.lib.duke.edu/adaccess/
AD ACCESS -- provides images and database information on over 7000 ads published between 1911 and 1955.

http://www.archives.gov/exhibit_hall/powers_of_persuasion/powers_of_persuasion_home.html
National Archives - Powers of Persuasion exhibit. U.S. Government Posters from WWII.

http://www.bartleby.com
Reference search engine

http://www.pantheon.org
Encyclopedia Mythica

http://www.google.com
General search engine